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2024 GOLD

The Blue Square: Standing Up to Jewish Hate

We illustrated that as 2.4% of the US population, Jews cannot fight 55% of hate without support from non-Jews. To contextualize the small size of the Jewish community, we used a blue square to take over 2.4% of screens. It was a visualization of the problem, and a symbol of advocacy. Our #

Brand: Foundation to Combat Antisemitism (FCAS)
Client: Foundation to Combat Antisemitism
Agency: WUNDERMAN THOMPSON
Language: English

2024 SILVER

Tear the Paper Ceiling

Tear the Paper Ceiling was a campaign to bring the problem of degree discrimination – the unquestioned practice of automatically denying jobs to millions of STARs (skilled workers who lack a four year degree) - into the public consciousness. We sparked a massive conversation that made an invisible barrier visible and encouraged everyone to begin to tear it down.

Brand: Opportunity@work
Client: The Advertising Council, Inc.
Agency: Ogilvy USA
Language: English

2024 BRONZE

Just Crack an Egg - Just Date a Farmer

Just Crack An Egg was already struggling, and the skyrocketing price of the one ingredient required to make it—fresh eggs—made for a dire situation. The brand was able to join the egg price conversation in real time, though, and offer Millennials a novel solution to the problem: date a farmer, and get the eggs right from the source. Though it didn't solve inflation, the campaign and the subsequent PR flurry dramatically raised the brand's profile and delivered a short-term sales lift.

Brand: Just Crack an Egg / Kraft Heinz USA
Client: Kraft Heinz
Agency: Rethink
Language: English