Chasing Sunscreen Shoppers during an unprecedented Summer.
The sunscreen season looked a lot different in 2020. As southern and western states were warming up in April, lockdown orders went into effect. The need for sunscreen was waning, and, in-store shopping was not an option. For Neutrogena, this was a crisis, as this category relied on early success. We leveraged search and eCommerce insights to find new ways to engage users that had switched to online consideration & shopping. As a result, digital ROIs across search, eCommerce & social improved over 75%, and, Amazon delivered 72% sales growth.
Client: Johnson & Johnson
Agency: Reprise Digital