Timely Opportunity - Products

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2024 SILVER

The Impossible NIL Deal

Brands never know when an opportunity may present itself. Sunoco’s surfaced during the 2023 March Madness NCAA tourney. This century-old gas station brand became a trending topic when broadcasters repeatedly pronounced the name of UConn's Adama Sanogo as “Sunoco.” As an international student, we couldn't broker an NIL deal. So we became his “#1 Unofficial Superfan” — an earned media effort that broadened the brand’s appeal. Post-tournament, our jersey collab and official sponsorship set records for social engagement and helped nudge Congress to propose new NIL legislation for international students.

Brand: Sunoco
Client: Sunoco LP
Agency: Solve
Language: English

2024 BRONZE

Spokescandies On Pause

Our characters had recently been part of multiple cultural conversations. But, in the lead up to Super Bowl, it was time to turn up the heat. Creating a moment of brand fame and a platform for the most successful SB campaign in M&M’S history. Uniting America behind the common goal of getting the beloved Spokescandies back, we surpassed business goals, drove huge brand fame and made the brand even more relevant to a younger audience.

Brand: M&M'S
Client: Mars Chocolate North America
Agency: BBDO New York (United States of America)
Language: English

2023 SILVER

Michelob ULTRA McENROE vs. McENROE

To push to be the country’s number one beer, Michelob ULTRA needed to stand out in an increasingly noisy category. Using never-before-seen technology, Michelob ULTRA enabled John McEnroe to play a real match against his past self, experiencing the joy he missed as a player. McEnroe vs. McEnroe challenged the win-at-all-costs mentality plaguing modern sports, providing a timely reminder of the brand’s motto: It’s only worth it if you enjoy it. The campaign lifted brand relevance/buzz +25%, earned over 3 billion impressions, and helped lift sales year-on-year by +15%.

Brand: Michelob ULTRA
Client: ABI, Michelob ULTRA
Agency: FCBNY
Language: English