Youth Marketing - Products
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2024 SILVER
Grimace's Birthday Gets Out Of Hand
To appeal to youth, McDonald’s reimagined the classic McDonald’s Birthday party experience to be something that everyone, everywhere could celebrate. We threw an over the top party for Grimace, an odd but beloved character, and provided all the ingredients youth needed to make the celebration their own. The resulting cultural phenomenon took over every corner of the internet, reinvigorated one of the richest and most meaningful McDonald’s experiences, and, most importantly, drove youth to the restaurant in droves.
Brand:
McDonald's
Client:
McDonald's
Agency:
Wieden & Kennedy NY
Language:
English
2023 GOLD
eos Brand Campaign
eos (evolution of smooth) wanted to revolutionize the dated shaving category and capture a new generation of young women. Polite, precious and utterly unhelpful, the category was ridiculously disconnected from a woman’s shaving reality. So, eos set out to get real about shaving and hair…everywhere. All inspired by what women actually need - on-going, honest, raw, fun, and useful conversations about shaving.
Brand:
eos
Client:
eos Products
Agency:
Mischief @ No Fixed Address
Language:
English
2023 GOLD
Froot Loops World: From TV ads to World-Building
Froot Loops cereal was experiencing sales velocity decline (-17%) in a declining category and was losing its iconic status with the newest generation of kids (6yo+). But by breaking category rules and transforming Froot Loops into a world-building brand on Roblox, the most popular metaverse destination for 6-12, we fueled 48+ consecutive weeks of sales velocity growth and earned the coveted title of No. 1 branded game on Roblox.¦Froot Loops cereal was experiencing a sales velocity decline (-17%) in a declining category and was losing its iconic status with the newest generation of kids (6yo+). But by breaking category rules and transforming Froot Loops into a world-building brand on Roblox, the most popular metaverse destination for 6-12, we fueled 20+ consecutive weeks of sales velocity growth and earned the coveted title of No. 1 branded game on Roblox.¦The Metaverse has question marks. It’s largely undefined because of lack of ROI. But this story changes that. Froot Loops cereal was experiencing sales velocity declines (-17.7%) in a declining category and was losing its iconic status with the newest generation of kids (6yo+). But by breaking category rules and transforming Froot Loops into a world-building brand on Roblox, the most popular metaverse destination for 6-12, we fueled 48+ weeks of consistent sales velocity growth and earned the coveted title of No. 1 branded game on Roblox.¦The Metaverse has question marks. It’s largely undefined because of lack of ROI. But this story changes that. Froot Loops cereal was experiencing sales velocity declines (-17.7%) in a declining category and was losing its iconic status with the newest generation of kids (6yo+). But by breaking category rules and transforming Froot Loops into a world-building brand on Roblox, the most popular metaverse destination for 6-12, we fueled 48+ weeks of consistent sales velocity growth and earned the coveted title of No. 1 branded game on Roblox.
Brand:
Froot Loops
Client:
Kellogg Company
Agency:
Leo Burnett Chicago
Language:
English
FINALISTS
Frigo Cheese Heads
Frigo Cheese Heads shifts from “Please Moms” to “Mom Pleeeeeease!” and earns cool points with tweens
AXE
Launching the Fine Fragrance Collection
Coca-Cola
A Taste of Space – Coca-Cola Creations Starlight
