Youth Marketing - Products

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eos Brand Campaign

eos (evolution of smooth) wanted to revolutionize the dated shaving category and capture a new generation of young women. Polite, precious and utterly unhelpful, the category was ridiculously disconnected from a woman’s shaving reality. So, eos set out to get real about shaving and hair…everywhere. All inspired by what women actually need - on-going, honest, raw, fun, and useful conversations about shaving.


Brand: eos
Client: eos Products
Agency: Mischief @ No Fixed Address
Language: English

Froot Loops World: From TV ads to World-Building

Froot Loops cereal was experiencing sales velocity decline (-17%) in a declining category and was losing its iconic status with the newest generation of kids (6yo+). But by breaking category rules and transforming Froot Loops into a world-building brand on Roblox, the most popular metaverse destination for 6-12, we fueled 48+ consecutive weeks of sales velocity growth and earned the coveted title of No. 1 branded game on Roblox.¦Froot Loops cereal was experiencing a sales velocity decline (-17%) in a declining category and was losing its iconic status with the newest generation of kids (6yo+). But by breaking category rules and transforming Froot Loops into a world-building brand on Roblox, the most popular metaverse destination for 6-12, we fueled 20+ consecutive weeks of sales velocity growth and earned the coveted title of No. 1 branded game on Roblox.¦The Metaverse has question marks. It’s largely undefined because of lack of ROI. But this story changes that. Froot Loops cereal was experiencing sales velocity declines (-17.7%) in a declining category and was losing its iconic status with the newest generation of kids (6yo+). But by breaking category rules and transforming Froot Loops into a world-building brand on Roblox, the most popular metaverse destination for 6-12, we fueled 48+ weeks of consistent sales velocity growth and earned the coveted title of No. 1 branded game on Roblox.¦The Metaverse has question marks. It’s largely undefined because of lack of ROI. But this story changes that. Froot Loops cereal was experiencing sales velocity declines (-17.7%) in a declining category and was losing its iconic status with the newest generation of kids (6yo+). But by breaking category rules and transforming Froot Loops into a world-building brand on Roblox, the most popular metaverse destination for 6-12, we fueled 48+ weeks of consistent sales velocity growth and earned the coveted title of No. 1 branded game on Roblox.


Brand: Froot Loops
Client: Kellogg Company
Agency: Leo Burnett Chicago
Language: English

A New Day for the M&M'S Characters

Breaking with a proven playbook is daunting for any marketer, especially America's second-largest chocolate brand. But that's exactly what M&M'S did to reignite the interest of a generation that's allergic to paid advertising and ad-like objects, and highly skeptical of brands. To launch our new brand purpose, we broke fundamental rules of our mass-marketing playbook: we changed billion-dollar brand assets, went against our fans, and put PR before paid media. The resulting changes to our characters put M&M'S back in youth cultural conversation in a huge way.


Brand: M&M'S
Client: Mars Chocolate North America
Agency: BBDO New York (United States of America)
Language: English

2023_us_2023_e-8249-311_hero_1 Coca-Cola A Taste of Space – Coca-Cola Creations Starlight
2023_us_2023_e-8185-573_hero_1 iShares iShares Future Baller$
2021_us_2021_e-6583-133_hero_1 JanSport #LightenTheLoad
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