Youth Marketing - Services
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2021 SILVER
Challenging the Cyber Talent of Tomorrow
Getting young computer enthusiasts to consider the cybersecurity careers available within the Military has become an uphill battle as demand for their talents has skyrocketed. To recruit them away from similar jobs at private tech companies they are passionate about, we tapped into their deeper passion for solving complex digital problems and challenged them to take the ultimate test at CyberMission.Tech.
Brand:
TodaysMilitary.com
Client:
JAMRS
Agency:
MullenLowe U.S.
Language:
English
2021 SILVER
The Travis Scott Meal
McDonald’s had lost touch with multicultural youth and needed a way back in. A powerful insight: “Everyone has a McDonald’s order”, inspired a Super Bowl commercial with celebrities’ “Famous Orders”, which inspired “The Travis Scott Meal”. Which brought young people through the drive-thru in droves, creating a (safe) mass participation event during a pandemic, and breaking the McDonald’s supply chain. Quarter Pounder sales doubled in two weeks, delivering $50m in incremental sales, and an ROI of $3.22. (estimated at $88m and $5.60 ROI if supply hadn’t broken).
Brand:
McDonald's
Client:
McDonald's
Agency:
Wieden+Kennedy New York
Language:
English
FINALISTS
The Real Cost
My Vaping Mistake
