Youth Marketing - Services



Challenging the Cyber Talent of Tomorrow

Getting young computer enthusiasts to consider the cybersecurity careers available within the Military has become an uphill battle as demand for their talents has skyrocketed. To recruit them away from similar jobs at private tech companies they are passionate about, we tapped into their deeper passion for solving complex digital problems and challenged them to take the ultimate test at CyberMission.Tech.

Client: JAMRS
Agency: MullenLowe U.S.
Language: English

The Travis Scott Meal

McDonald’s had lost touch with multicultural youth and needed a way back in. A powerful insight: “Everyone has a McDonald’s order”, inspired a Super Bowl commercial with celebrities’ “Famous Orders”, which inspired “The Travis Scott Meal”. Which brought young people through the drive-thru in droves, creating a (safe) mass participation event during a pandemic, and breaking the McDonald’s supply chain. Quarter Pounder sales doubled in two weeks, delivering $50m in incremental sales, and an ROI of $3.22. (estimated at $88m and $5.60 ROI if supply hadn’t broken).

Brand: McDonald's
Client: McDonald's
Agency: Wieden+Kennedy New York
Language: English

2023_us_2023_e-8227-307_hero_1 Truth Initiative Depression Stick + Breath of Stress Air
2023_us_2023_e-8094-057_hero_1 McDonald's Hack the McDonald's Menu
2021_us_2021_e-6870-170_hero_1 The Real Cost My Vaping Mistake

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