Experiential Marketing - Live + Digital
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PROGRAM
2024 SILVER
B2B
Tubi is free, so generates all revenue from ad sales. We needed a way to engage with media-buyers, showing them that we had unique audiences watching our shows. Instead of going to one of the many media conferences Tubi decided to prove that we have content for the nichest of audiences. Media buyers themselves. Tubi created 3 short-films, all with media-buyers as their stars - and used guerrilla marketing to launch it at NY’s largest media conference. This saw record revenue highs, professional usage and brand familiarity for Tubi.
Brand:
Tubi
Client:
Tubi
Tubi TV
Agency:
Mischief @ No Fixed Address
Language:
English
2023 SILVER
Michelob ULTRA McENROE vs. McENROE
To push to be the country’s number one beer, Michelob ULTRA needed to stand out in an increasingly noisy category. Using never-before-seen technology, Michelob ULTRA enabled John McEnroe to play a real match against his past self, experiencing the joy he missed as a player. McEnroe vs. McEnroe challenged the win-at-all-costs mentality plaguing modern sports, providing a timely reminder of the brand’s motto: It’s only worth it if you enjoy it. The campaign lifted brand relevance/buzz +25%, earned over 3 billion impressions, and helped lift sales year-on-year by +15%.
Brand:
Michelob ULTRA
Client:
ABI, Michelob ULTRA
Agency:
FCBNY
Language:
English
FINALISTS
Rick and Morty
Wormageddon creates global engagement (and slays US Dragon)
Skittles
Skittles PRIDE at Walmart
