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Experiential Marketing - Live + Digital

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Michelob ULTRA McENROE vs. McENROE

To push to be the country’s number one beer, Michelob ULTRA needed to stand out in an increasingly noisy category. Using never-before-seen technology, Michelob ULTRA enabled John McEnroe to play a real match against his past self, experiencing the joy he missed as a player. McEnroe vs. McEnroe challenged the win-at-all-costs mentality plaguing modern sports, providing a timely reminder of the brand’s motto: It’s only worth it if you enjoy it. The campaign lifted brand relevance/buzz +25%, earned over 3 billion impressions, and helped lift sales year-on-year by +15%.


Brand: Michelob ULTRA
Client: ABI, Michelob ULTRA
Agency: FCBNY
Language: English

2023_us_2023_e-7780-191_hero_1 Rick and Morty Wormageddon creates global engagement (and slays US Dragon)
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