Experiential Marketing - Digital

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"Live From The Upside Down"

Doritos fights to maintain relevance and grow its share in a category driven by "newness." This case demonstrates the power of bringing audiences back in time to move the brand forward. Doritos has deep ties with the '80s, and Stranger Things is an ode to those years. Our partnership needed to excite people today while being true to our shared heritage. This is the story of how turning Doritos bags into the ticket for a 1986 music festival in the Upside Down became the ticket to increasing sales and share.


Brand: Doritos & Netflix
Client: Frito-Lay, Inc.
Agency: Observatory
Language: English

The Meta Lite Bar

The Super Bowl is beer’s biggest day. But AB-InBev, the most powerful brewer on Earth, blocked Miller Lite from advertising in the game. And spent $49.6 million to blast out ads about their beers. We said "cool, hold our beer" and built a dive bar in the middle of the Metaverse instead. The Meta Lite Bar earned 1.4 billion impressions and grew the brand ½ share—with a budget that’s 3% of what AB-InBev spent on a single ad.


Brand: Miller Lite
Client: Molson Coors Beverage Company
Agency: DDB Chicago
Language: English

2023_us_2023_e-8077-029_hero_1 Applebee's Applebee's: Taste My Face
2023_us_2023_e-7964-207_hero_1 Acura Acura Integra Launch
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