Small Budgets - Services
This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).
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2023 BRONZE
Welcome to the Icelandverse
In 2022, travel was poised for a comeback. Up against big-budgeted competitors, tourism-dependent Iceland needed a low-cost, high-impact campaign to raise awareness heading into the new year. So when Mark Zuckerberg launched the Metaverse, Iceland introduced the “Icelandverse,” a parody film highlighting actual reality in Iceland. The video quickly racked up over 6 million views, doubled the engagement rate of Iceland’s previous record, and earned over 6 billion media impressions—leading Inspired by Iceland to declare the “Icelandverse” their most successful marketing campaign ever, just 10 days after the film’s launch.
Brand:
Business Iceland
Client:
Business Iceland.
Agency:
SS+K
Language:
English
2023 BRONZE
Moms Mean Business
“Moms Mean Business” succeeded in becoming ZenBusiness’ most successful marketing campaign ever. On social, thousands tagged moms they knew, encouraging them to act on our offer of a free business. All on a budget fractional to our competitors. Most importantly, we clobbered our primary goal: beating our cost of acquiring a customer (CAC) benchmark. “Moms Mean Business” is a blueprint for our new marketing model: offering untapped high-potential audiences the incentive they need to become entrepreneurs. A brand promotion that beat “performance” at its own game – and then some.
Brand:
ZenBusiness
Client:
ZenBusiness
Agency:
Joan Creative
Language:
English
2021 GOLD
Looks Like You Need to Let It Out
When the world went into collective lockdown, people were stuck with no escape from pent-up frustrations. The last thing anyone needed was a tourism campaign. So with their economy at stake, Iceland gave weary tourists something they did need— a place to take those emotions and let them out as cathartic primal screams, in Iceland’s own vast natural landscapes. By meeting people where they were emotionally we recaptured hearts and minds, leading to dramatic increases in consideration and intent by market, making Iceland people’s #1 desired destination.
Brand:
Business Iceland
Client:
Business Iceland
Agency:
SS+K
Language:
English
FINALISTS
Business Iceland
OutHorse Your Email
Navy Federal Credit Union (NFCU)
Name Change
Foot Locker
The Endless World of Air Max
