Positive Change - Social Good - Diversity, Equity & Inclusion



The Name

As a part of Procter & Gamble’s ongoing efforts to address racial bias, P&G’s latest integrated campaign, “The Name,” showcases the importance of names, and demonstrates how meaningful gestures — like the simple act of learning someone’s name — can create a greater sense of belonging for the AAPI community in America.

Brand: P&G
Client: The Procter & Gamble Company
Agency: R/GA
Language: English

See My Skin

Less than 6% of image-based search results show skin conditions on people of color. And when Black and Hispanic people don’t feel seen in search, they’re less likely to be seen by a dermatologist. Vaseline created See My Skin: the only database designed to search conditions on skin of color. We aggregated thousands of images of the most searched skin conditions, building the world’s most diverse medical image library. Then, we directly connected people of color with culturally competent dermatologists– representing an increase of 1,430% in people seeking dermatological care.

Brand: Vaseline
Client: Vaseline
Agency: Edelman
Language: English

Touch Card

Everyone is trying to innovate for the masses, leaving out groups of people whose basic needs aren’t even being met. The implications of non-accessible products say, “this world isn’t for you”. In a world focused on moving forward, innovation that leaves people behind isn’t innovation at all. Touch Card is an accessible system of cards from Mastercard with cut-out notches that allows anyone to identify their payment cards apart. Touch Card and the accompanied campaign set a new standard to create a more inclusive world for often overlooked communities.

Brand: Mastercard
Client: MasterCard
Agency: McCann NY
Language: English

2023_us_2023_e-8637-625_hero_1 Ascend The Other Side
2023_us_2023_e-8342-522_hero_1 H&R Block H&R Block Gives Women College Athletes “A Fair Shot”
2023_us_2023_e-8418-353_hero_1 Ancestry A Dream Delivered: The Lost Letters of Hawkins Wilson

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