Healthcare - OTC

Marketing communications efforts for products that are sold without a prescription that address a specific health condition.



Excedrin Works

Rather than just talk about a migraine, Excedrin harnessed the power of 360° video to allow non-sufferers to experience a migraine’s visual and sound-related symptoms first-hand. This technology brought empathy and understanding to migraine sufferers – catering to the emotional side in a way no OTC brand has never done before. The efforts proved that Excedrin is equally committed to driving empathy and understanding as we are to bringing fantastic products to people. And this kind of empathetic storytelling paid off—boosting Excedrin’s brand purpose (+41%) and driving sales (+22%).

Brand: Excedrin
Client: GSK Consumer Healthcare
Agency: Weber Shandwick
Language: English

Un Millón de Latidos

¿Cómo lograr que una donación rinda mejores beneficios tanto para Coralat como para la fundación receptora? Un Millón de Latidos logró que una donación que Coralat iba a realizar en favor de la Fundación Latiendo por Ti, aportara mucho más que el dinero, ayudando a dar a conocer a la fundación y convirtiéndola en una marca.

Brand: Coralat
Client: Laboratorios LAM
Agency: Ogilvy
Language: Spanish

Panadol Migraine Launch

By launching Panadol Migraine, the only over-the-counter migraine-treatment in the market, we not only provided migraine sufferers with a one-of-a-kind fast-acting safe solution, but we were able to quickly carve out our own niche in the market. The launch was a commercial success. We managed to capture a record high market share performance within the pain-relief market, which created a halo effect across our Panadol portfolio. This helped the Panadol mother brand turnaround performance in a declining category.

Brand: Panadol Migraine
Client: GlaxoSmithKline (MEA)
Agency: Grey Group
Language: English

2023_us_2023_e-8156-233_hero_1 Advil Advil the Summer Travel Pain Away
2023_us_2023_e-8449-758_hero_1 Pfizer Living Beyond COVID-19
2022_us_2022_e-7531-381_hero_1 Bayer Aspirin Bayer Aspirin Most Meaningful Melody

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