Entertainment & Sports

Includes all forms of entertainment.  E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc.  Sporting events such as the Super Bowl, sports teams, etc.



Take a Seat, Take a Stand

The WNBA had a stagnating fan base and needed to recruit the next generation of fans. Millions were taking to the streets to demand women’s equality, but we needed them to show up for one of the movement’s pioneers. The solution? Turn attending a WNBA game into an act of advocacy. Take a Seat, Take a Stand brought the women’s movement into the arena, where every ticket supported organizations that empower women and girls, giving the WNBA a voice in the movement, and engaging a totally new generation of fans.

Brand: WNBA
Client: WNBA
Agency: Edelman
Language: English

Coral Crafters

To promote a game update for Minecraft that added life to its oceans, we harnessed the creativity of our players to help rebuild coral reefs in the real world. Influencers worked with players to design sculptures in the game that were then constructed with Biorock, a technology that accelerates natural coral growth. These sculptures were placed in Cozumel, Mexico, where coral decay is rampant. We also got the Minecraft community to build things underwater in the game to unlock a $100K donation to The Nature Conservancy, funding additional coral programs.

Brand: Minecraft
Client: Microsoft
Agency: 215 McCann
Language: English

Fonbet: the bet on Championship has played off

How to attract to Fonbet the new clients, who haven't done bets before?We took an advantage of the most important event in the life of a football fan - Football World Cup. And we said: if you've been waiting for the sign, this is it!Thus, this summer, we turned everything into signs, which says “Now is the time for your first bet”.The marketing campaign has been launched in all main media and brought to the Fonbet website a huge number of new customers.

Brand: Fonbet
Client: F.O.N LLC
Agency: DDB Russia/Tribal
Language: English, Russian

2023_uk_2023_e-891-938_hero_1 The Rugby League World Cup 2021 (RLWC2021) The RLWC2021: A record breaking World Cup with real impact
2021_us_2021_e-6403-568_hero_1 National Football League 2020 NFL Draft
2020_us_2020_e-4781-973_hero_1 Snickers SNICKERS® NFL Season Promotion - Hunger Handoff

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