Entertainment & Sports

Includes all forms of entertainment.  E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc.  Sporting events such as the Super Bowl, sports teams, etc.



2018 Winter Olympics: Experience The Moment Campaign

lntel microprocessors have served as the foundation for technological innovations from the birth of personal computers to the digital revolution experienced throughout the last decade. Though Intel has successfully evolved its business offering over the years from microprocessors to emerging technologies like virtual reality, drone light shows, and 5G, our audience still sees us a chipmaker. Intel leveraged their technology to transform the way the 2018 Winter Olympics were experienced. Intel stole the show, grabbed headlines and successfully showed their audience that they are much more than a chipmaker.

Brand: Intel
Client: Intel
Agency: Agency Inside
Language: English


Brands pay huge money as 2018 World Cup sponsors. Chinese kitchen appliances brand, Vatti, is just a team sponsor. How to win the World Cup marketing-war in China on a tight budget?

“FRANCE TRIUMPHS, VATTI REFUNDS”, If France wins the 2018 World Cup, "Championship Package" purchasers before the knockout stage get full refunds.
Whether France wins or not, Vatti will be the winner.

Vatti becomes the hottest topic during the 2018 World Cup. Vatti earns far more brand influence than all World Cup sponsors. With a return on investment over 1,000 times that of all World Cup sponsors, it has been praised as a "God-like" marketing case.

The first time in 88 years of the World Cup: FRANCE TRIUMPHS, VATTI REFUNDS.

Brand: Vatti
Client: Vatti
Agency: Z+
Language: Mandarin

Building fan relationships at speed

F1 had over 500m viewers, but no direct fan relationship meant no opportunity to sell F1 products and services. Fans, however, didn’t see themselves as customers. We needed to treat them as a community, not a target audience.  We created F1’s first ever eCRM programme. A fast-paced entertainment channel provoking fans to enjoy the championship like a new drama series. We fuelled fan passions with a season of stories, delivered a significant ROI, with our fans 200% more likely to purchase products, rising to 270% for F1TV Pro.

Brand: Formula 1
Client: Formula 1
Agency: Ogilvy & Mather
Language: English

2023_uk_2023_e-891-938_hero_1 The Rugby League World Cup 2021 (RLWC2021) The RLWC2021: A record breaking World Cup with real impact
2021_us_2021_e-6403-568_hero_1 National Football League 2020 NFL Draft
2020_us_2020_e-4781-973_hero_1 Snickers SNICKERS® NFL Season Promotion - Hunger Handoff

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