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Entertainment & Sports

Includes all forms of entertainment.  E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc.  Sporting events such as the Super Bowl, sports teams, etc.

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Passion of the Game

The "Passion Of The Game" campaign was developed to give K-Swiss a distinct, consistent print "look" to maximize brand identity and awareness in the highly competitive athletic footwear category. This campaign which appealed to consumer's emotional/visceral sense dramatically increased K-Swiss' sales, distribution and awareness.


Brand: K-Swiss
Client: K-Swiss
Agency: Della Femina, McNamee WCRS, Inc.
Language: English

2023_uk_2023_e-891-938_hero_1 The Rugby League World Cup 2021 (RLWC2021) The RLWC2021: A record breaking World Cup with real impact
2021_us_2021_e-6403-568_hero_1 National Football League 2020 NFL Draft
2020_us_2020_e-4781-973_hero_1 Snickers SNICKERS® NFL Season Promotion - Hunger Handoff
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