Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
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2024 GOLD
Spokescandies On Pause
Our characters had recently been part of multiple cultural conversations. But, in the lead up to Super Bowl, it was time to turn up the heat. Creating a moment of brand fame and a platform for the most successful SB campaign in M&M’S history. Uniting America behind the common goal of getting the beloved Spokescandies back, we surpassed business goals, drove huge brand fame and made the brand even more relevant to a younger audience.
Brand:
M&M'S
Client:
Mars Chocolate North America
Agency:
BBDO New York (United States of America)
Language:
English
2024 GOLD
Introducing the Cheetos Duster
Cheetos had promoted recipes with Cheetle as the essential ingredient. However, 'chefs' were left to their own devices to create the Cheetle for their meal showstoppers - to varying degrees of quality and success. For the Holiday season we set out to right this wrong by creating a first-of-its-kind kitchen appliance that grinds Cheetos into Cheetle and have some fun along the way: the Cheetos Duster. The Cheetos Duster priced at $19.95 sold out on Amazon.com within two hours to become the #1 mixer on Amazon on Black Friday.
Brand:
Cheetos
Client:
Frito-Lay North America, Inc.
Agency:
Amazon Advertising (United States)
Language:
English
2024 BRONZE
Cheesecake Is Everything
In a category where interest is driven by product innovation, repositioning a classic dessert as the hottest item to bring to your holiday parties was a challenging ambition. While desserts represent a hub for creativity to consumers, consumers saw cheesecakes as boring. That was until we leveraged the “is it cake” trend, a movement that got people recreating hyper-realistic objects that were actually cake. By jumping on the trend, we effectively got people to bake “cheesecakes” that looked like expensive holiday gifts, increasing both Household Penetration and Cheesecake Baking behavior.
Brand:
Philadelphia Cream Cheese
Client:
Philadelphia Cream Cheese
Agency:
GUT
Language:
English
FINALISTS
Klondike
Rest in Peace, Choco Taco
Pop-Tarts
Pop-Tarts Frosted Banana Bread: Launching a Vibe, Not Just a Flavor
Skittles
Skittles - "Don't Throw the Rainbow"
