Professional Services

Includes Business/Professional services such as accounting, consulting, legal, employment, etc.




When IBM acquired PricewaterhouseCoopers Consulting in October of 2002, it faced a significant challenge: Clearly position the new unit against chief competitors McKinsey and Accenture and sell its new value proposition. The unit, named IBM Business Consulting Services launched with a campaign that simply described the value BCS provided to clients: Deeper. Nine months later after its launch, IBM Business Consulting Services is widely recognized as the global IT Consulting and Business Consulting Mindshare leader.

Brand: IBM
Client: IBM Corporation, Business Consulting Services
Agency: Ogilvy & Mather
Language: English

Sylvan Moments

To distinguish itself from the competition and to reverse several years of flat or declining revenues, Sylvan Learning Center introduced the "Sylvan Moments" campaign. Rather than relying on "fear of bad grades" as the message, Sylvan instead focused on the inner confidence kids felt after participating in the program. This campaign dramatically ignited inquiry growth, increased revenues, and positively changed perceptions of the brand.

Brand: Sylvan Learning Center
Client: Sylvan Learning Center
Agency: Doner
Language: English

Q & A

The "Q&A" Campaign showcases Orkin's specialized commercial pest control knowledge and technology through a unique, involving visual presentation.

Brand: Orkin Exterminating
Client: Orkin Exterminating Co., Inc.
Agency: JWT
Language: English

2023_us_2023_e-8256-777_hero_1 ZenBusiness Moms Mean Business
2021_us_2021_e-6043-395_hero_1 RE/MAX Taking Real Estate “Disruptors” Head On
2021_us_2021_e-6858-468_hero_1 National Association of REALTORS® The Fight for Fair

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