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2018 GOLD RETAIL/ETAIL
M.J. Bale Coolest Suit on the Planet
RAN IN: Australia
Matt Jensen, Founder
Shannon Luxford, General Manager
Nick Sanders, Marketing
Cassandra Thomas, Head of Visual Commuications
Jonathan Lobban, Brand Editor-in-Chief
Jaime Fernandes, Brand Experience Manager
Fiona Milliken, General Manager
Jade Barringer, Account Manager
Paul Bradbury, CEO
Andy DiLallo, Chief Creative Officer
Craig Brooks, Deputy Executive Creative Director
Ian Williamson, Creative Director
Mark Tallis, Senior Art Director
Cameron Dowsett, Senior Writer
Annabel Jewers, Agency Producer
Dave Matthews, Account Director
Joel Pearson, Planning Director
Matt Springate, Chief Strategy Officer Kathryn Claughton, Planner
Andy Blood, Strategy
Looking good is a struggle when you live in one of the hottest countries in the world, with many men sacrificing style to stay comfortable.
MJ Bale had developed a range of ‘Cool Wool’ suits that keep you cool even in the harsh summer heat. Our job was to convince Aussie men about the benefits of these new wool suits when 82% of them think that wool is a winter fabric.
‘The Coolest Suit on the Planet’ campaign delivered a 78% increase in suit sales, 54% increase in foot traffic and generated xxxx incremental gross profit for the brand, delivering an ROI of 1:4.4 or +344%.