You can view videos online by purchasing a subscription.
Videos are not available for download. Some cases only have a video.
If there is no written PDF, only the video is available for the case.
2019 GOLD FINANCIAL SERVICES
NRMA Insurance How reviving its original purpose reversed 8 years of decline for NRMA Insurance
RAN IN: Australia
Brent Smart, Chief Marketing Officer
Sally Kiernan, Marketing Director
Henry Bilson, Planner
Michael Hogg, Head of Planning
Fabio Buresti, Executive Planning Director
When it comes to reviving your brand, its original purpose can be easily overlooked. This is an important reminder that sometimes it’s best to go back to your roots, and that exceptional value can be unlocked by reinterpreting what made your brand great to begin with.
By embodying Australia’s national spirit of ‘Help’, NRMA Insurance reversed 8-years of declining customer numbers and reached customers for the first time since April 2014, despite a growing price premium.