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Nescafé
Nescafé Tributo (Nescafé Tribute)
RAN IN:
CLIENT
Nestlé (Mexico)
Rosa María Cordero, Senior Marketing Director at Nestlé
Paola Mayoral, Communication Manager
Philipp Navratil, Senior Vice President - Head of Coffee and Beverage
Julieta Loaiza, VP Corporate Communications
Ana Lucia Macazaga, Jr Brand Manager
Francisco Javier Maya, Group Marketing Manager
AGENCY
Miguel Angel Ruiz, VP Creative
Javier Macias, VP Strategic Planning
Gonzalo Martinez, General Director
Rodrigo Mendez, Art Director
SUMMARY
By raising awareness and credibility of Nescafé Mexico's CSR Program, “Plan Nescafé" (the world’s-largest coffee growers support program), through the documentation of a tribute we paid to the coffee growers behind every cup of Nescafé, the brand not only won back the market share that it had been constantly losing but to positively impact Nestlé’s image as a socially responsible company.
CASE VIDEO
Type: Business to Consumer
Language: English
