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2013 FINALIST GLOBAL GLOBAL: MULTI-REGION
Reasons To Believe
RAN IN: Mexico, Chile, Kenya, Egypt
Hero Medium: TV
Medium Featured On Video: TV, Social Networking Sites/Applications, Print, OOH, Guerrilla, Packaging
Audience: Men, Women, Brand Influencers, Boomers (45+), Teens (13-20),Young Men (20-35), Young Women (20-35), Families, Mothers, Fathers
Objectives: Build, change corporate image
Type: Business to Consumer