You can view videos online by purchasing a subscription.
Videos are not available for download. Some cases only have a video.
If there is no written PDF, only the video is available for the case.
Subscribe here
Nike Football
Risk Everything Nike Global Football
RAN IN: Germany, Brazil, United States, United Kingdom
CLIENT
Nike, Inc.
Ean Lensch, Senior Director Brand Communications
AGENCY
Alberto Ponte, Creative Director
Ryan O'Rourke, Creative Director
Dan Viens, Interactive Creative Director
Henry Lambert, Brand Strategist Director
Passion Pictures
SUMMARY
The task was to steal market share from competitors while maintaining Nike's brand preference. By pushing against the idea of playing not to lose and celebrating risk taking football we created an entertainment experience that dominated the World Cup. Nike maintained its position as the number one favorite football brand in all our key markets and saw a positive swing in marketshare in its four key territories including a five percentage point swing in Western Europe, its key competitors home market.
CASE VIDEO
Classification: Multinational
Language: English
