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Risk Everything Nike Global Football
RAN IN: Germany, Brazil, United States, United Kingdom
Ean Lensch, Senior Director Brand Communications
Alberto Ponte, Creative Director
Ryan O'Rourke, Creative Director
Dan Viens, Interactive Creative Director
Henry Lambert, Brand Strategist Director
The task was to steal market share from competitors while maintaining Nike's brand preference. By pushing against the idea of playing not to lose and celebrating risk taking football we created an entertainment experience that dominated the World Cup. Nike maintained its position as the number one favorite football brand in all our key markets and saw a positive swing in marketshare in its four key territories including a five percentage point swing in Western Europe, its key competitors home market.