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2020 GOLD MEDIA CONTENT PARTNERSHIPS / MEDIA EFFIES
UNITED STATES
Dove Project #ShowUs Inspiring Women through Partnerships
RAN IN: United States
CLIENT
Unilever
Hannah Burns, Senior Global Brand Manager Molly Kennedy, US Brand Director Jovan Martin, Senior Media Manager Casey DePalma, Director, Digital Engagement and Public Relations
Stephanie Walker, Director, Digital Investment Zinmin Zhang, Associate Director, Digital Investment Aaron Kim, Manager, Digital Investment Chris McCraw, Director, Strategic Planning Michelle Morgan, Manager, Strategic Planning Evan Spector, Print Investment Lead Joey-Lyn Addesa, Managing Director
Publicis Sapient
Michael Emerson, Associate Creative Director Jessica Manfredi, Social Director Hetal Patel, Client Partner Mikaela Curtin, Project Manager Taiyo Kitagawa, Senior Art Director John Antoniello, Creative Lead Jen Berry, Account Lead
SUMMARY
Dove took action with Getty Images, Girlgaze to create Project #ShowUs, the world’s largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes. To bring the campaign to life, we went to the heart of where beauty standards have long been defined, the publishing industry. Dove collaborated with Hearst through first-to-market executions across 5 key titles. More than 150+ #ShowUs images were infused into Hearst Print and Digital content, allowing real women to be inspired by seeing themselves reflected in the media they turn to everyday.
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CASE VIDEO
Hero Medium: PRINT
Medium Featured On Video: BRANDED CONTENT,EVENTS,INTERACTIVE/ONLINE,OOH,PRINT,SOCIAL MEDIA
