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McDonald's, Chicagoland and Northwest Indiana
1-888-GoMcWakeup

RAN IN: United States

CLIENT
McDonald's Corporation

Rob Jackson, Regional Mktg. Dir.

AGENCY
Leo Burnett USA *Lead Agency

John Condon, CCO
Mark Tuttsel, Deputy CCO - U.S.
John Montgomery, EVP/ ECD
John Hansa, SVP/CD
Tony Katalinic, Creative Dir.
Keith Hughes, VP/Creative Dir.
Bridget McHugh, Producer
Jennifer Kalseim, Account Executive
David Brot, VP/AD
Camille Beaufils, Account Executive
Greg Jones, Account Dir.
Vanessa Carr, AAE
Denis Giroux, VP/ Executive Producer


OMD

Virginia Sara, Mgr. Database Mktg.
Sejal Shah, Senior Database Analyst


Arc Worldwide


Lapiz


SUMMARY

1-888-GoMcWakeup is a free, hotel-style wake up call service which allows Chicagoland consumers to be awakened for a delicious breakfast at McDonald's by their favorite local celebrities. Upon calling the number consumers are greeted with the current McDonald's breakfast offering, then invited to choose from a list of Chicago celebrities to receive their free wake up call from the next morning. As of September, call volume exceeded projections by 7.6 times. Chicagoland McDonald's has also experienced the strongest sales growth in over 5 years at +8%, surpassing national sales growth.

CASE STUDY

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CASE VIDEO


Language: English