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2011 BRONZE NEW PRODUCT OR SERVICE UNITED STATES
Dante's Inferno: Highway To Hell
RAN IN: United States
Hero Medium: Consumer Involvement
Medium Featured On Video: TV, Interactive, OOH, Direct, PR, Guerrilla, Events, Consumer Involvement, Trade Shows
Audience: Connect with a new audience,Launch or relaunch a brand/product,Have a david take on a goliath,Speak to men,Speak to brand influencers, Speak to a specific cultural or ethnic group, Speak to Young Men
Type: Business to Consumer