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Idaho Tourism
Visit Idaho 18 Summers
RAN IN: United States
AGENCY
Kathryn LaMott, Brand Manager
Brad Weigle, Digital Director
Dannielle Nicholson, Art Director
Meghan Rae, Media Director
Steve Norell, Manager of Interactive Design
Sean Young, Associate Creative Director
Josh Mercaldo, Group Account Director
John Drake, VP / Brand Planning
Jennie Myers, Creative Director
Zach Johnson, DP / Editor
Sidewayz Films
Tapeless
SUMMARY
Idaho Tourism has the smallest marketing budget among all U.S. western state tourism offices. To entice travelers to choose Idaho for a summer vacation we targeted parents and reminded them that they only get 18 summers to make vacation memories with their kids, while theyre still kids. The result: Idaho Tourism revenue collections increased to be five times the desired goal.
CASE VIDEO
Hero Medium: Interactive/Online
Medium Featured On Video: Branded Content, Interactive/Online, Mobile/Tablet, Social Media
Audience: Families
Objectives: Increase sales, volume
Type: Business to Consumer
Classification: National
Language: English
