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Coke Studio Explorer 2018
Coke Studio Explorer 2018

RAN IN: Pakistan

CLIENT
Coca Cola Pakistan

Sadaf Zarrar, IMC Head

AGENCY
Front Foot Media *Lead Agency


Starcom Pakistan


Digitz (Pvt) Ltd.

Azam Jalal Khan, CEO


Ogilvy Pakistan

Asim Naqvi, CEO
Muzakir Ijaz, General Manager


SUMMARY

With Coke Studio Explorer, we dove deeper into our cultural DNA to introduce our youth to the sounds and music of Pakistan - the 4 provinces and Azad Kashmir. We explored their indigenous sounds, instruments and ethnic music from each region and took it to a global stage. With the immense critical and international acclaim, Coke Studio Explorer was truly an embodiment of Passion for Pakistan – generating immense pride for Pakistan and Coke (Studio) among the Target Audience

CASE STUDY

New-pdf-icon

CASE VIDEO


Hero Medium: SOCIAL MEDIA

Medium Featured On Video: OOH,SOCIAL MEDIA,TV

Audience: 16-29

Objectives: Build brand equity

Type: Business to Consumer

Language: English