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2019 GRAND POSITIVE CHANGE: SOCIAL GOOD - NON PROFIT
PAKISTAN
Ali Rez, Executive Creative Director Haroon Rashid, Art Director Hira Mohibullah, Creative Director Eesha Khan, Account Manager Aamna Rahim, Writer Tazeen Asaad, Account Director Mian Aleem Ali, Production Designer Huma Mobin, Writer Raza Shah, Director Fatima Ansari, Writer Assam Khalid, Creative Director / Strategic Planning Director Haseeb Akram, Art Director Moiz Khan, Associate Creative Director
Ali Xeeshan Theater Company
Ali Xeeshan, Designer
Mint PR
SUMMARY
To raise awareness against child marriages in Pakistan, we created a first-of-its-kind "Bridal Uniform" — one that highlighted the true cost of an early marriage for girls: education. Collaborating with the country's leading bridalwear designer, we designed a dress which merged a school uniform with traditional embroidery patterns shown by Pakistani brides on their elaborate outfits. We launched the dress by hijacking the country's largest Bridalwear fashion show. The PR resulted in members of parliament taking notice and the country's Islamic Council reviewing the previous law to now protect girls.
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Hero Medium: EVENTS
Medium Featured On Video: EVENTS,GUERILLA,PRINT,SOCIAL MEDIA,USER GENERATED
