You can view videos online by purchasing a subscription.
Videos are not available for download. Some cases only have a video.
If there is no written PDF, only the video is available for the case.
Subscribe here
Precious™
Precious™ Innovation in Maggi campaign
RAN IN: Poland
SUMMARY
It is the most difficult Task, to be innovative in the field, where everybody has been acting the same way, preserving the "market standard". Precious™ is the revolution in TV planning. Due to use of data & technology in the way, nobody has come up before. Thanks to usage of Precious, we have finally the chance to communicate with people really responsible for sales and business growth. In Maggi C ase, we targeted Light & Medium category buyers. The campaign has successfully reached them, noticeably boosting awareness indicators & sales levels.
CASE VIDEO
Type: Business-to-Business
Language: Polish
