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Laško
Laško Bet
RAN IN: Slovenia
CLIENT
Pivovarna Laško Union d. o. o.
SUMMARY
"The Bet" campaign is a continuation of a successful "Duel" campaign. In 2017, Cimirotić and Tavares battled for the bottle of Laško in the football-themed campaign. Both have fought in what they know best – showing their skills with impossible trick shots. The key challenge of the long-term communication platform was the change in the perception of young beer drinkers and the consolidation of emotional links between the brand and young people as a target group, and the continued growth of the market share with the unchanged price policy, which we also achieved.
CASE VIDEO
Type: b2c
Language: Slovenian
