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Inspiring the Future
Redraw The Balance

RAN IN: United Kingdom

CLIENT
Education & Employers

Nick Chambers (Charity Director)

AGENCY
MullenLowe London *Lead Agency

David Henderson (Chief Creative Officer)
Richard Denney (Executive Creative Director)
Kat Encanto (Creative)
Edgar Galang (Creative)
Isobel Dighe (Account Director)
Lucy Jay (Producer)
Marie Agudera (Strategy Director)
Ryan Self (Head of Design)
Martin Bridge (Editor)


SUMMARY

Inspiring the Future is a small charity that needed to recruit new volunteers when volunteering in the UK was in decline. Harnessing the cultural conversation of gender equality, and finding its own unique spin, the campaign was able to achieve remarkable talkability, reaching a Twitter audience of over 3 million people by gaining the appeal of key influencers. The ultimate goal of 30,000 sign-ups was also achieved two months early.

CASE STUDY

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CASE VIDEO

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Hero Medium: INTERACTIVE/ONLINE

Medium Featured On Video: INTERACTIVE/ONLINE;Digital Video

Audience: Women

Objectives: Boomers (45+);Brand Influencers;Employees;Fathers;Men;Mothers;Women

Type: Business to Consumer

Classification: National

Language: English

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