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Inspiring the Future
Redraw The Balance
RAN IN: United Kingdom
Education & Employers
Nick Chambers (Charity Director)
David Henderson (Chief Creative Officer)
Richard Denney (Executive Creative Director)
Kat Encanto (Creative)
Edgar Galang (Creative)
Isobel Dighe (Account Director)
Lucy Jay (Producer)
Marie Agudera (Strategy Director)
Ryan Self (Head of Design)
Martin Bridge (Editor)
Inspiring the Future is a small charity that needed to recruit new volunteers when volunteering in the UK was in decline. Harnessing the cultural conversation of gender equality, and finding its own unique spin, the campaign was able to achieve remarkable talkability, reaching a Twitter audience of over 3 million people by gaining the appeal of key influencers. The ultimate goal of 30,000 sign-ups was also achieved two months early.
Hero Medium: INTERACTIVE/ONLINE
Medium Featured On Video: INTERACTIVE/ONLINE;Digital Video
Objectives: Boomers (45+);Brand Influencers;Employees;Fathers;Men;Mothers;Women
Type: Business to Consumer