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KFC
The UK's Number 1 Chicken Shop

RAN IN: United Kingdom

CLIENT
KFC

AGENCY
Mother London *Lead Agency

Tatiana Jezierski, Strategist
Pippa Morris, Strategy Director
Chris Gallery, Partner


SUMMARY

In 2018, KFC was the overlooked middle child in QSR. As the category fragmented, the brand had been losing market share to its cheaper competitors; we needed to win back penetration while defending a premium price.

CASE STUDY

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CASE VIDEO


Medium Featured On Video: CINEMA,OOH
,PRINT
,SOCIAL MEDIA
,TV

Audience: We do not target by age, Female & Male

Objectives: Awareness - Change perception scores,Purchase - Achieve a new customer aquisition goal,Purchase - Achieve a combined new + existing customer revenue or volume sales goal

Language: English