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NHS England
We Are The NHS: Then, Now, Always
RAN IN: UK
CLIENT
NHS England
Ian Hampton, Lead Campaign Manager
AGENCY
Jane Dorsett, Global Effectiveness Partner
Fran Griffin, Senior Strategist
Sabina Usher, Communications Strategy Director
Freuds
Manning Gottlieb OMD
23Red
MMC
SUMMARY
After years of real-term funding cuts, staff shortages and costly recruitment practices, we narrowed the staff shortfall, delivered unprecedented applications, and built a future-facing NHS recruitment legacy.
We’ve done it in a year where securing the future NHS workforce was fundamental to protecting the nation’s health as Britain faced its greatest threat since World-War-Two with Covid-19.
“Then, now, always” is a rallying call to arms; an intimate, authentic celebration of the million+ staff who tirelessly care for the sick and put their lives on the line.
This is not a story of success. This is a story of survival.
CASE VIDEO
Language: English
