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NHS England
We are the NHS: Live 1000 Lives
RAN IN: United Kingdom
AGENCY
Jane Dorsett, Global Effectiveness Director
Joe Cusack, Strategy Director
Vicki Holgate, Executive Strategy Director (Government Comms)
Harry Flynn, Account Manager
Freuds
23Red
Manning Gotlieb OMD
MMC
SUMMARY
The past two COVID-19 years have reminded everyone of the importance of the NHS. However, they have also heightened the belief that working in the NHS is all about sacrifice.
We launched ‘Live 1000 Lives’ to remind people of the personal benefits of a career in the NHS. It’s a career where you experience life in all its richness allowing you to grow and develop like no other career.
We inspired tens of thousands of people to embark on meaningful careers in the NHS, saving millions of pounds in alternative staff costs, delivering the continued protection of the nation’s health.
CASE VIDEO
Language: English
