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WNBA
Take a Seat, Take a Stand

RAN IN: United States

CLIENT
WNBA

Robin Bishow, Director of Corporate Development

AGENCY
Edelman *Lead Agency

Robin Bishow, Director of Corporate Development


SUMMARY

The WNBA had a stagnating fan base and needed to recruit the next generation of fans. Millions were taking to the streets to demand women’s equality, but we needed them to show up for one of the movement’s pioneers. The solution? Turn attending a WNBA game into an act of advocacy. Take a Seat, Take a Stand brought the women’s movement into the arena, where every ticket supported organizations that empower women and girls, giving the WNBA a voice in the movement, and engaging a totally new generation of fans.

CASE VIDEO


Audience: New Audience

Objectives: Change brand image

Type: Business to Consumer

Language: English