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WNBA
Take a Seat, Take a Stand
RAN IN: United States
CLIENT
WNBA
Robin Bishow, Director of Corporate Development
AGENCY
Robin Bishow, Director of Corporate Development
SUMMARY
The WNBA had a stagnating fan base and needed to recruit the next generation of fans. Millions were taking to the streets to demand women’s equality, but we needed them to show up for one of the movement’s pioneers. The solution? Turn attending a WNBA game into an act of advocacy. Take a Seat, Take a Stand brought the women’s movement into the arena, where every ticket supported organizations that empower women and girls, giving the WNBA a voice in the movement, and engaging a totally new generation of fans.
CASE VIDEO
Audience: New Audience
Objectives: Change brand image
Type: Business to Consumer
Language: English
