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United States Postal Service
USPS Delivers
RAN IN: United States
CLIENT
United States Postal Service
AGENCY
Karan Gera, SVP Strategy Director
Danielle Levin, Designer
Amanda Blau, Senior Content Strategist
Helen Carey, Senior Copywriter
Sung Chang, EVP Chief Creative Officer
Jen Yuan, Senior Project Manager
Chris Cotter, Strategy Director
Daniel Carlsson, SVP Group Creative Director
Nikki Siegel, Associate Director of Strategy
Tony Jones, SVP Group Creative Director
Rob Seale, Associate Creative Director
Sal Covarrubias, Content Strategist
Gabriella Salas, Associate Director of Strategy
Sasha Galkin, Senior Copywriter
Tina Braun, SVP Group Account Director
Dominique Dachille, Management Supervisor
Caitlin Josephson, Senior Account Executive
Neha Reddy, Senior Account Executive
Regina Raphael, Account Executive
SUMMARY
Despite USPS’s unrivaled experience in shipping and marketing (direct mail), businesses were looking past us because they didn’t see USPS as a partner in business. But they were also looking past something else — they were so focused on 2025, they were missing changes they needed to make today. So, we created USPS Delivers, providing insights on future-focused topics that would help make those changes. By offering more than just service, we increased perceptions of USPS as a partner by almost 40% (37.5%), and drove 4,600 new leads.
CASE VIDEO
Hero Medium: INTERACTIVE/ONLINE
Medium Featured On Video: INTERACTIVE/ONLINE
Audience: Decision makers from companies of all sizes
Objectives: Change brand image
Type: Business to Business
Language: English
