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Southern Poverty Law Center
Immigrant Songs - Taking Legal Advice Where No Immigration Lawyer Has Gone Before
RAN IN: United States
CLIENT
Southern Poverty Law Center
Willemijn Keizer, Director of Institutional Giving
AGENCY
Pepe Aguilar, Wing President & Chief Creative Officer
Bernardo Rodriguez Pons, Wing Creative Director
Per Pedersen, Global Creative Council Chairman
Ernesto James, SVP, Account Director
Emiliano Gonzalez de Pietri, Global Executive Creative Director
Townhouse
Leland Drake, Music Producer
Momo Parra, Integrated Producer
Dominick Martimucci, Senior Video Editing Ninja
Adam Defrin, Director/Content Creator
SUMMARY
Racial profiling. Unlawful arrests and incarcerations. Children separated from their families. Every day, legal immigrants living in isolated communities along the U.S. Southern border suffer civil rights violations that infringe the law.
One of the best ways to help is to empower them with knowledge about their rights. The only way to reach them is through the only media consumed by 90% of immigrants living in isolated communities – radio.
We brought together lawyers and musicians to translate complex immigration laws into Corridos - a popular musical genre.
CASE VIDEO
Hero Medium: RADIO
Medium Featured On Video: PR,RADIO
Audience: Cultural or Ethnic Group
Objectives: Increase awareness
Type: Business to Consumer
Language: English
