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OREO
OREO x Game Of Thrones

RAN IN: United States

CLIENT
Mondelez International

AGENCY
360i *Lead Agency


HBO


Elastic


LIME Studios


SUMMARY

In partnership with OREO and HBO, we launched limited edition OREO Game of Thrones cookies, as a tribute to the final season of Game of Thrones. We worked with Elastic—the design studio behind the original Game of Thrones opening sequence—to create an all-OREO version of the show’s iconic opening credits. The film showcases the houses still in play for the throne with an animated landscape built entirely out of 2750 animated original and Oreo Game of Thrones cookies.

CASE STUDY

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CASE VIDEO


Hero Medium: SOCIAL MEDIA

Medium Featured On Video: PACKAGING,PR,PRODUCT DESIGN,RETAIL EXPERIENCE,SALES PROMOTION,SOCIAL MEDIA,TV

Audience: Adults (Men and Women)

Objectives: Gain new customers

Type: Business to Consumer

Language: English