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Hulu
Hulu Sellouts

RAN IN: United States

CLIENT
Hulu

Nick Tran, VP, Brand & Culture Marketing
Chie Kobayashi, Associate Live Marketing Manager
Andrew Haumersen, Account Supervisor
Kelly Campbell, CMO
Ryan Crosby, VP, Brand & Content Marketing
Michael Schneider, Head of Live TV and Sports Marketing
Rosalind Pressman, Live TV Strategy & Marketing
Vlad Ivangorodsky, Sr Art Director
Jordan Badia-Bellinger, Live TV Marketing Strategy Lead

AGENCY
Big Family Table *Lead Agency

Will Burroughs, Head of Strategy
Ravi Jayanath, Sr Strategist
Guto Araki, Head of Creative
Troy Kelley, Group Account Director
Neal Desai, Creative Director
Kristin Paul, Account Supervisor
Eric Manchester, Creative Director
Marcin Markiewicz, Sr. Copywriter
Chris Carter, Group Account Director


Universal McCann LA


SUMMARY

The streaming wars have arrived, and subscriber acquisition is a war of attrition. Cord cutting is skyrocketing, but sports fans, a massive and valuable opportunity group, are still watching the same way they’ve been for 70 years—on cable. So, how did Hulu change an ingrained behavior AND outshine Big Tech billions? Reinvent athlete endorsement and celebrate our athletes proudly admitting they are doing it for the money. And it helped drive 3x our 2019 projected subscriber goals.

CASE STUDY

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CASE VIDEO


Hero Medium: SOCIAL MEDIA

Medium Featured On Video: INTERACTIVE/ONLINE,MOBILE/TABLET,OOH,PR,SOCIAL MEDIA,TV,USER GENERATED

Audience: Young Men (20-35)

Objectives: Gain new customers

Type: Business to Consumer

Language: English