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2020 SILVER MEDIA & ENTERTAINMENT COMPANIES
Hulu Hulu Sellouts
RAN IN: United States
Nick Tran, VP, Brand & Culture Marketing Chie Kobayashi, Associate Live Marketing Manager Andrew Haumersen, Account Supervisor Kelly Campbell, CMO Ryan Crosby, VP, Brand & Content Marketing Michael Schneider, Head of Live TV and Sports Marketing Rosalind Pressman, Live TV Strategy & Marketing Vlad Ivangorodsky, Sr Art Director Jordan Badia-Bellinger, Live TV Marketing Strategy Lead
Will Burroughs, Head of Strategy Ravi Jayanath, Sr Strategist Guto Araki, Head of Creative Troy Kelley, Group Account Director Neal Desai, Creative Director Kristin Paul, Account Supervisor Eric Manchester, Creative Director Marcin Markiewicz, Sr. Copywriter Chris Carter, Group Account Director
Universal McCann LA
The streaming wars have arrived, and subscriber acquisition is a war of attrition. Cord cutting is skyrocketing, but sports fans, a massive and valuable opportunity group, are still watching the same way they’ve been for 70 years—on cable. So, how did Hulu change an ingrained behavior AND outshine Big Tech billions? Reinvent athlete endorsement and celebrate our athletes proudly admitting they are doing it for the money. And it helped drive 3x our 2019 projected subscriber goals.
Hero Medium: SOCIAL MEDIA
Medium Featured On Video: INTERACTIVE/ONLINE,MOBILE/TABLET,OOH,PR,SOCIAL MEDIA,TV,USER GENERATED