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RAN IN: United States
Restaurant Brands International
Alison Brod Marketing + Communications
With competitors investing big media dollars to reign supreme in the delivery space, we needed to innovate to launch Burger King’s Uber Eats partnership.
That’s where the Ring doorbell camera came in. By having the King himself make hundreds of deliveries to homes with Ring doorbell cameras, we hacked how people use their cameras and turned the front door into a content creator that moved the needle.
We doubled conversation about Burger King delivery and drove Uber Eats sales growth by 93% with just $300K.