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From Clueless Vagina Owner to Tampon Guru
RAN IN: United States
Procter & Gamble
Kristen Haun, Global Tampax and NA Naturals Senior Director
Melissa Suk, Vice President North America Tampax & Always
Camille Zahniser, Brand Director North America Tampax
Cheri McMaster, Senior Communications Director Global Period Care & TampaxRandall Smith, Associate Director BBIC
Hesham Tohamy, Senior Vice President North America Feminine Care & Global Brand Franchise
Bradley Trimble, Advertising Production Manager
Kim Powell, Senior Brand Manager
Luba Futoransky, Senior Brand Manager
Saatchi & Saatchi New York *Lead Agency
Laura Stamm-Boyd, SVP, Executive Creative Director
Lauren Pantano, Senior Art Director
Lindsay Cliett, Associate Creative Director
IuliaGalan, Senior Vice President Group Account Director
JaneJovanovic, EVP, Global Strategy DirectorLouise Lehmuller, Account Supervisor
Jenny Read, Head of Integrated Production
LaurenSchneidmuller, Executive Producer
Bria Bryant, Senior Vice PresidentNicole Scull, Managing Director
Heather Dewald McCue, Senior Vice President
Julia Brougher, Social Conversation Strategist
Olivia Kepke, Account Supervisor
Andrea Bollin, VP, Account Director
Adam Kahn, Chief Creative Officer
MargaretRusso, Group Creative Director
Marissa Kramer, Associate Creative Director
There’s a new generation of women who didn’t get the 411 on tampons and can’t tell fact from fiction (77% of adults think tampons can get lost inside a woman’s body!). This knowledge gap is the result of a serious period stigma and it leads to miseducation, misinformation, and missed opportunities. Tampax partnered with one of the funniest women out there, Amy Schumer, to make period conversations as normal as periods. Because if we can laugh about it, we can learn about it and get people to buy more tampons.