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Popeyes Louisiana Kitchen
RAN IN: United States
Restaurant Brands International
Fernando Machado, Global Chief Marketing Officer
Bruno Cardinali, Chief Marketing Officer, North AmericaHope Diaz, Chief Marketing Officer
Lisa O’Brien, Brand Marketing Lead
Katie Applefield, North America Marketing Communications Manager
Zunaira Mubasher, Category Manager, North America Marketing
Tom Hamling, Group Creative Director
Leigh Browne, Creative Director
Jon Williamson, Creative Director
Liam Doherty, Account Director
Jim Firestone, SVP Strategy Studio Lead
Janice Suter, Director of Social Media
Randy Romero, Associate Director of Social Media
Angela Brown, Social StrategistJay Russell, Chief Creative Officer
Stephen Lintner, Copywriter
Dina Zolan, Art Director
Jack Epsteen, Director of Production
Erika McKay, Executive Producer
Rolando Romero, Producer
Helena Abbing, Senior Print Producer
Carrie Hines, Group Account Director
Lacey Bobo, Account Supervisor
Morgan Spencer, Account Manager
Gracen Cohen, Social Media Manager
Samantha Petrossi, Director of Communication Strategy
Linda Nhan, Business Affairs Manager
Lindsay Wakabayashi, Director of Business Affairs
Lucas Dean Fiser, Project Manager
Christie Lyons, Project Manager
Alison Brod Marketing + Communications
Street Factory Media
How many social campaigns with no paid media earn $113.5 million worth of media and lead to 13% same-store sales growth and an additional $1 billion in system-wide sales for the year?
It doesn’t happen by chance. We set out to make Popeyes Chicken Sandwich wildly famous. And our “instant” success was a year in the making as we market-tested our sandwich and cultivated our fanbase, particularly among Black Twitter, a highly influential, hyper-creative group of Twitter users.
When our moment came, we knew exactly what to tweet start #ChickenWars.