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Carnival Cruise Line
America Got Funderstruck
RAN IN: United States
SUMMARY
Up against the shock of a 17-month shutdown coupled with the cruise industry’s pandemic PR nightmare, Carnival needed to get people back on ships.
While every travel brand shouted “We’re Back,” Carnival focused on what Americans had been missing. Something Carnival delivered unlike anyone else: Social Fun. The campaign that resulted–Funderstruck–bottled the energy of FUN Americans longed for.
Funderstruck cut through the noise & negative perceptions. Carnival saw their best bookings week in history and surpassed 2019 bookings, achieving their target percentage of new cruisers earlier than expected.
CASE VIDEO
Language: English
