Dalam satu ayat, bagaimana anda mentakrifkan pemasaran yang berkesan?
Knowing (vs guessing) the contribution and value of your marketing efforts to your business.
Dalam satu ayat, apakah nasihat terbaik yang boleh anda tawarkan kepada pemasar hari ini?
Reject obvious answers, and challenge yourself on all levels to identify and create outstanding solutions; your efforts will be handsomely rewarded.
Andreas Moellmann served on the Round One jury for the 2020 Anugerah Effie Berbilang Wilayah Global persaingan.
