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IAA and Effie Worldwide Announce New Strategic Alliance
New York, April 21st 2015 - The International Advertising Association (IAA) and Effie Worldwide are pleased to announce a new multi-year strategic alliance surrounding the Global Effie Award competition. Leveraging the global reach of both organizations, the alliance will provide an opportunity for the Global Effie Awards ceremony to...
Effie Worldwide Announces 2015 Most Effective Global Marketers: Coca-Cola Company, Unilever, Procter & Gamble, Mondelēz and PepsiCo
New York (April 8, 2015) — Effie Worldwide has released their global rankings for the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies according to results of the 2015 Effie Effectiveness Index®.
Now in its fifth year, the Effie Index recognizes the...
Effie Slovenia Celebrates 2014 Winners & Finalists
The winners of the 2014 Effie Slovenia competition were announced on March 26, 2015 on the first night of the 24th Slovenian Advertising Festival. This year, 9 winners were awarded.
Gold Effie winners:
- Mlekarna Celeia and Pristop and Pristop Media, in cooperation with Aragon for the case Ahead in nature
- Atlantic Grupa and Pristop, in...
Procter & Gamble and Walmart Lead the Pack of Shopper Marketing Effie Award Winners in North America
Schaumburg, Illinois (March 17, 2015)--Winners of the 5th annual Shopper Marketing Effie Awards were celebrated tonight at the Path to Purchase Institute’s 2015 Shopper Marketing Summit. Shopper Marketing Effie Awards honor work that showcases the best utilization of shopper insights that lead to effective engagements and activations with...
APAC Effie Awards 2015 Appoints Lisa Ransom and Tomaz Mok as Remaining 2 Heads of Jury
Lisa Ransom is the Vice President Marketing of McDonald’s, overseeing Asia Pacific, Middle East and Africa. Her career with McDonald’s started in 1995 when she...
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