Jan 14, 2015
APAC Effie Awards 2015 appoints Ross Jackson and Chris Thomas as Heads of Jury
Singapore (14 January 2015) – Asia Pacific Effie Awards, the region’s symbol of marketing effectiveness excellence, has named two heavy weights as the first 2 of 4 Heads of Jury for the 2015 Awards.
Ross Jackson is the Head of Brand, Product, Client Marketing and Cross-Border Asia Pacific.
He joined Visa in 2008 in the concurrent roles of Marketing Director for Southeast Asia and Product Innovation Marketing Director for Asia Pacific. He has also led Visa’s cross-border business and Marketing Analytics function in AP and CEMEA before his current role. Prior to moving to Singapore, Mr. Jackson was Head of Cards for Westpac Bank, New Zealand.
His marketing and business career includes senior roles as Regional Director, BBDO in Asia Pacific; Managing Director of Colenso BBDO; Director of Clemenger BBDO New Zealand; Managing Director of Mattingly DY&R New Zealand; and Managing Partner of Euro RSCG Australia.
He holds an MBA, a post graduate Diploma in Marketing and is a Fellow of both the NZ and Australian Institutes of Management.
“Having judged the Effies in the past, I really appreciate the impressive standard and performance of the work produced and submitted in this region. I am honoured to be invited as a Head of Jury for APAC Effie this year and, most importantly, to contribute to the championing of marketing and communications effectiveness.” Ross said.
Chris Thomas is the Chairman & CEO of BBDO Asia, Middle East & Africa and Chairman of Proximity Worldwide. Chris entered the advertising business at Dorlands in 1984 and has since been leading the teams in the various agencies he was with, including Abbott Mead Vickers BBDO, Ammirati Puris Linas (APL) and Lowe Lintas, where he was the Managing Director.
Chris was subsequently appointed Chief Executive of Proximity London in 2003 and in 2006, as the Chairman & CEO of BBDO and Proximity in Asia. As an advocate and strong believer of marketing effectiveness, Chris’ leadership has also led him in bringing BBDO to be one of the usual names in Effies and notably achieved the APAC Effie 2014 Agency Network of the Year Award.
Chris said of this appointment, “I am delighted to be a jury head for APAC Effies 2015. As an industry it is critical we continuously demonstrate the effectiveness and value of what we do. The Effies play an important part in doing just that.”
Commenting on the appointments, Awards Chairman Jarek Ziebinski said, “The Heads of Jury play an important role as guardians of marketing effectiveness in our region via their work for Asia Pacific Effies. I’m excited to have such highly-respected colleagues join me on the Judging Committee and look forward to stimulating exchanges with them on the best campaigns from this part of the world during the judging process.”
The Judging Committee will be joined by 2 more Heads of Jury which will be announced next week.
About APAC Effie Awards
Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, APAC Effie Awards honours the region’s most outstanding marketing communication works that have proven results in meeting strategic objectives. APAC Effie aims to champion practices of marketing effectiveness excellence in the Asia Pacific region, and provides the growing industry with a regional platform where the best campaigns are celebrated.
About The Confederation of Asian Advertising Agency Associations (CAAAA)
CAAAA is a non-profit organisation established by advertising agency associations in Asia whose key mission is to further the business interest of advertising companies/agencies in the region. CAAAA works in close collaboration with stakeholders in the marketing communications industry across the region, including North, South and Southeast Asia, to support uniform professional standards and norms, and to enhance the profile and stature of the industry.
About Tenasia Group
Tenasia Group specialises in staging professional and influential industry events that inspire. Building on their expertise in delivering high-quality industry events, award shows and conferences, Tenasia’s portfolio of businesses aims to provide a platform for the exchange of ideas and knowledge, shaping business opportunities in the region and celebrating achievements in specific fields.
Media Contact: Tenasia Group Pte Ltd
Shanice Soh, Marcom Manager
T: +65-6338-7739 / M: +65 9431 3487
Chua Bee Hong, Executive Director
T: +65 6338 7739 / M: +65 9271 0900
About Effie Worldwide
Championing the practice and practitioners of marketing effectiveness, Effie Worldwide spotlights marketing ideas that work and encourages thoughtful dialogue around the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant insights into effective marketing strategy. The Effie Awards are known by advertisers and agencies globally as the pre‐eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 40 global, regional and national programs across Asia-Pacific, Europe, Latin America, Middle East/North Africa and North America. Effie initiatives include the Effie Effectiveness Index, ranking the most effective companies and brands globally and the Effie Case Database. For more details, visit www.effie.org. Follow @effieawards on Twitter for updates on Effie information, programs and news.