Em uma frase…
Como você define marketing eficaz?
Great ideas that solve real problems in surprising ways.
Como a criatividade impulsiona a eficácia?
Creativity is essential to reach people’s hearts. People don’t want to see advertising, they want someone who speaks the same language as them.
Qual é o maior obstáculo para a eficácia do marketing?
When we stop taking risks.
Qual é o melhor conselho que você pode dar aos profissionais de marketing de hoje?
Create experiences that make a difference in the consumers’ lives.
Como você espera que seja o marketing nos próximos cinco anos?
To be less about marketing and more about commitment.
Luciana was a judge for the 2021 Global Multi-Region Effies. Entries for the 2022 Multi-Region competition are being accepted through June 8. The first deadline is May 18.
