2024 United Kingdom Winner & Finalist Showcase
Beauty & Fragrance
Behavioural Science
Finance
Food
The Power of Friendship: How Behavioural Science Helped Philadelphia Fight Back Against Supermarket Own Brands in Tough Economic Times
Government & Public Service
Healthcare, Products & Services
“It’s all in your head”: How Nurofen tackled a hidden health crisis to regain category leadership
Household Supplies & Services
Internet & Telecom
From cutting prices to cutting the crap: how SMARTY hit record growth by challenging Malarkey
Media & Entertainment Companies
Media Idea
New Product or Service - Introduction
Trains, now on… Uber?! How Uber expanded into a new sector by turning its biggest weakness into a five star strength
Positive Change - Social Good: Brands
The Hardest Subject: How ITV’s “Britain Get Talking” used the mechanics of schools to enable mental health conversations at home
“It’s all in your head”: How Nurofen tackled a hidden health crisis to regain category leadership
Positive Change - Social Good: Non-Profit
Renaissance
Restaurants
Retail
Seasonal Marketing
Social Media
Sustained Success - Products
When the chips are down, margins matter: How long-term emotional brand building delivered for McCain.
How The National Lottery used advertising to create its own luck, contributing an extra £689 million to good causes
“This is Ridiculous”: New Heinz Pasta Sauces, a case for Winning in an Adjacent Category
Sustained Success - Services
How Tesco grew to a billion pound business by being helpful in a category that wasn’t.
Topical Marketing
Travel & Tourism
How playing a scary game of hide and seek through multilayered media storytelling, became a frightening success for Alton Towers Resort
Trains, now on… Uber?! How Uber expanded into a new sector by turning its biggest weakness into a five star strength
