Jednou vetou…
Ako definujete efektívny marketing?
Great ideas that solve real problems in surprising ways.
Ako kreativita zvyšuje efektivitu?
Creativity is essential to reach people’s hearts. People don’t want to see advertising, they want someone who speaks the same language as them.
Čo je najväčšou prekážkou efektívnosti marketingu?
When we stop taking risks.
Akú najlepšiu radu môžete ponúknuť dnešným obchodníkom?
Create experiences that make a difference in the consumers’ lives.
Ako by mal podľa vás vyzerať marketing v nasledujúcich piatich rokoch?
To be less about marketing and more about commitment.
Luciana was a judge for the 2021 Global Multi-Region Effies. Entries for the 2022 Multi-Region competition are being accepted through June 8. The first deadline is May 18.
