V enem stavku…
Kako definirate učinkovito trženje?
Great ideas that solve real problems in surprising ways.
Kako ustvarjalnost spodbuja učinkovitost?
Creativity is essential to reach people’s hearts. People don’t want to see advertising, they want someone who speaks the same language as them.
Kaj je največja ovira na poti do učinkovitosti trženja?
When we stop taking risks.
Kateri je najboljši nasvet, ki ga lahko ponudite današnjim tržnikom?
Create experiences that make a difference in the consumers’ lives.
Kako pričakujete, da bo trženje videti v naslednjih petih letih?
To be less about marketing and more about commitment.
Luciana was a judge for the 2021 Global Multi-Region Effies. Entries for the 2022 Multi-Region competition are being accepted through June 8. The first deadline is May 18.
