Одним реченням... Яку найкращу пораду ви можете дати маркетологам сьогодні?
In this digital age, it’s important to know your consumer well, not only locally, but globally – so learn their culture and how they consume your product, and be politically correct.
Як ви визначаєте ефективний маркетинг?
A single-minded message that engages your audience and delivers on your business objectives.
Як маркетологи можуть залишатися ефективними в часи викликів?
Stay relevant and connected to your consumer – in these times of uncertainty, empathy will guarantee you stay top of mind, and, in turn, achieve your numbers.
Ali Rizvi served on the jury for the 2020 Effie Awards Пакистан змагання.
