用一句话来概括...您今天能为营销人员提供的最佳建议是什么？
In this digital age, it’s important to know your consumer well, not only locally, but globally – so learn their culture and how they consume your product, and be politically correct.
您如何定义有效营销？
A single-minded message that engages your audience and delivers on your business objectives.
营销人员如何才能在挑战中保持有效？
Stay relevant and connected to your consumer – in these times of uncertainty, empathy will guarantee you stay top of mind, and, in turn, achieve your numbers.
Ali Rizvi served on the jury for the 2020 巴基斯坦艾菲奖 竞赛。
